Nottingham & Sutton-in-Ashfield: 0115 940 2015 - Email enquiries@rumsby.com

Your business vision

What are your ultimate goals?

If you are starting a new business in the Nottingham area, DK Rumsby can provide expert help and advice...

If you are starting your own business, you probably have a great idea, a new way of looking at things, or a vision.

But have you thought about how you can exploit a niche, or differentiate yourself from the competition with a Unique Selling Point (USP)?

Many business owners underestimate the importance of researching their target market and learning about the potential competition. Yet undertaking market research in the early stages can minimise the chance of failure.

Know your competitors

Whatever your business, there is always competition. Before you start up, make sure you have studied all the potential competitors.

This means indirect as well as direct competition. Direct competition is usually obvious: a new plumbing business will be in competition with all of the other plumbers in the area.

You might need to think more laterally to identify the indirect competition. For example, a new flower shop on the high street should view the local chocolate shop as a potential competitor (since both are in the gifts market); while the Italian restaurant has competition from the local cinema.

Know the difference

Having thought laterally to identify them, continue thinking in the same vein to work out how to persuade potential customers to come to you.

For example, the Italian restaurant could consider a cheap early evening menu to capture theatre and cinema-goers without taking too much more of their hard-earned cash.

Showing that you have conducted research into your market will also help when you come to present your business plan to would-be financiers.

A vision based on real research has more chance of becoming realised.

DK Rumsby have a great deal of experience in helping start-ups in the Nottingham area. If you would like to talk about your business start-up, Contact us for more advice.

Testimonials

Services for business

Minimise your taxes and relieve you of the administrative burden

Here at DK Rumsby, we provide businesses of various sizes and types with unique, tailored accounting and taxation services.

Learn more

Services for individuals

We have a large core of personal tax clients

DK Rumsby provide individuals with comprehensive accounting and taxation services.

Learn more

Specialist Services

We offer specialist advisory and support services to many businesses

Our highly-qualified team cater for businesses in a variety of specialist sectors and divisions.

Learn more

Copyright

© 2024 DK Rumsby & Co Ltd. All rights reserved.

We use cookies on this website, you can find more information about cookies here.

Registered in England & Wales Company No. 3941558
Registered Address: Sutton-in-Ashfield
VAT Registration No. 118 7566 46

Contact Us

Please call:
Nottingham & Sutton-in-Ashfield - 0115 940 2015

Quick links

Home | Contact us | Site map | Accessibility | Disclaimer | Privacy | Help |

Nottingham Office
3 Colwick Quays Business Park, Colwick, Nottingham, Colwick, Nottingham NG4 2JY

Sutton-in-Ashfield Office
66 Outram Street, Sutton-in-Ashfield, Nottinghamshire NG17 4FS